It’s more than just money
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Motivating team members is perhaps the most common challenge that many managers face, especially in a multicultural environment. If you work with Vietnamese people, it is definitely critical for you to know what are their key career motivation drivers, especially when you are a business owner or a manager. Fortunately, such information is available for your reference. In 2013, Anphabe, one of the biggest recruitment agencies in Vietnam, partnered with Nielsen to do a primary research on the key factors that motivate Vietnamese employees. Basically, those motivation factors can be categorized into 6 areas as in the following charts:
According to this chart, Total Rewards and Growth Opportunity are the 2 most important ones:
Total Rewards is more than just salary. It can be broken down into detailed attractive factors:
Similarly, Growth Opportunity does not mean just promotion:
In the Leadership category, organizational leadership is more important than individual leader quality:
Fairness & Respect are the most important factor in the Culture & Values category:
For Work & Life Quality, Good Health & Wellness programs (such as free gym membership) is considered to be the most attractive factor:
Last but not least, the following chart will show you the top 10 factors that Vietnamese employees consider when deciding whether to join or quit a company:
If you are interested in reading the full report, it can be downloaded from here:
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Key takeaways
Ranking of motivating factors for Vietnamese employees:
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